| Regional affiliations : building a marketing strategy on regional ethnicity
|
2012 |
Dion, Delphine |
| Experiencing consumption : appropriating and marketing experiences
|
2012 |
Carù, Antonella |
| Facilitating collective brand engagement and collaborative production through cultural marketing
|
2012 |
Head, Gabriela |
| The way you see is what you get : market research as modes of knowledge production
|
2012 |
Møller Bjerrisgaard, Sofie |
| Research methods for innovative cultural marketing management (CMM) : strategy and practices
|
2012 |
Cross, Samantha N. N. |
| Segmentation and targeting reloaded
|
2012 |
Visconti, Luca M. |
| Value and price
|
2012 |
Bajde, Domen |
| Second-hand markets : alternative forms of retailing
|
2012 |
Roux, Dominique |
| Institutionalization of the sustainable market : a case study of fair trade in France
|
2012 |
Özçaglar-Toulouse, Nil |
| Market development in the African context
|
2012 |
DeBerry-Spence, Benét |
| Market development in the Latin American context
|
2012 |
Cavazos-Arroyo, Judith |
| Turning a corporate brand upside-down : a case of cultural corporate brand management
|
2012 |
Askegaard, Søren |
| Interpretive marketing research : using ethnography in strategic market development
|
2012 |
Moisander, Johanna |
| Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
|
2012 |
Luedicke, Marius K. |
| Product design and creativity
|
2012 |
Ourahmoune, Nacima |
| When the diffusion of innovation is a cultural evolution
|
2012 |
Bécheur, Amina |
| Catering to consumers or consuming the caterers : a bridge too far..., way too far
|
2012 |
Holbrook, Morris L. |
| Cultures, consumers, and corporations
|
2012 |
Belk, Russell W. |
| Mediterranean shoes conquer the world : global branding from local resources ; the Camper case
|
2012 |
Dalli, Daniele |
| Tribal marketing
|
2012 |
Cova, Bernard |
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