| International marketing at the interface of the alluring global and the comforting local
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2012 |
Ger, Güliz |
| Dove in Russia : the role of culture in advertising success
|
2012 |
Tolstikova, Natalia |
| What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
|
2012 |
Oswald, Laura R. |
| The relational roles of brands
|
2012 |
Avery, Jill |
| The ecology of the marketplace experience : from consumers' imaginary to design implications
|
2012 |
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| (Re)thinking distribution strategy : principles from sustainability
|
2012 |
Dobscha, Susan |
| Market development in the African context
|
2012 |
DeBerry-Spence, Benét |
| Market development in the Latin American context
|
2012 |
Cavazos-Arroyo, Judith |
| Turning a corporate brand upside-down : a case of cultural corporate brand management
|
2012 |
Askegaard, Søren |
| Interpretive marketing research : using ethnography in strategic market development
|
2012 |
Moisander, Johanna |
| Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
|
2012 |
Luedicke, Marius K. |
| Product design and creativity
|
2012 |
Ourahmoune, Nacima |
| When the diffusion of innovation is a cultural evolution
|
2012 |
Bécheur, Amina |
| Catering to consumers or consuming the caterers : a bridge too far..., way too far
|
2012 |
Holbrook, Morris L. |
| Cultures, consumers, and corporations
|
2012 |
Belk, Russell W. |
| Mediterranean shoes conquer the world : global branding from local resources ; the Camper case
|
2012 |
Dalli, Daniele |
| Tribal marketing
|
2012 |
Cova, Bernard |
| Action research methods in consumer culture
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2012 |
Ozanne, Julie L. |
| Sales promotion : from a company resource to a customer resource
|
2012 |
Odou, Philippe |
| Gendered bodies : representations of femininity and masculinity in advertising practices
|
2012 |
Stevens, Lorna |
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