| International marketing at the interface of the alluring global and the comforting local
|
2012 |
Ger, Güliz |
| Dove in Russia : the role of culture in advertising success
|
2012 |
Tolstikova, Natalia |
| What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
|
2012 |
Oswald, Laura R. |
| The relational roles of brands
|
2012 |
Avery, Jill |
| The ecology of the marketplace experience : from consumers' imaginary to design implications
|
2012 |
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| (Re)thinking distribution strategy : principles from sustainability
|
2012 |
Dobscha, Susan |
| Regional affiliations : building a marketing strategy on regional ethnicity
|
2012 |
Dion, Delphine |
| Experiencing consumption : appropriating and marketing experiences
|
2012 |
Carù, Antonella |
| Facilitating collective brand engagement and collaborative production through cultural marketing
|
2012 |
Head, Gabriela |
| The way you see is what you get : market research as modes of knowledge production
|
2012 |
Møller Bjerrisgaard, Sofie |
| Research methods for innovative cultural marketing management (CMM) : strategy and practices
|
2012 |
Cross, Samantha N. N. |
| Segmentation and targeting reloaded
|
2012 |
Visconti, Luca M. |
| Value and price
|
2012 |
Bajde, Domen |
| Second-hand markets : alternative forms of retailing
|
2012 |
Roux, Dominique |
| Institutionalization of the sustainable market : a case study of fair trade in France
|
2012 |
Özçaglar-Toulouse, Nil |
| Cultures, consumers, and corporations
|
2012 |
Belk, Russell W. |
| Mediterranean shoes conquer the world : global branding from local resources ; the Camper case
|
2012 |
Dalli, Daniele |
| Tribal marketing
|
2012 |
Cova, Bernard |
| Action research methods in consumer culture
|
2012 |
Ozanne, Julie L. |
| Sales promotion : from a company resource to a customer resource
|
2012 |
Odou, Philippe |
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