The relationship between the advertising appeals and cultural values

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Veröffentlicht in:Conference on Marketing and Business Strategies for Central & Eastern Europe (19 : 2011 : Wien) Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
1. Verfasser: Spiridonova, Natalia (VerfasserIn)
Pages:19
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Sprache:eng
Veröffentlicht: 2011
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