| Qualitative research methods for investigating business-to-business marketing questions
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2012 |
Griffin, Abbie |
| Progress and prospects for governance value analysis in marketing : when Porter meets Williamson
|
2012 |
Ghosh, Mrinal K. |
| Marketing capabilities for B2B firms
|
2012 |
Morgan, Neil A. |
| Gaining competitive advantage with service-dominant logic
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2012 |
Lusch, Robert F. |
| Coordinating marketing and sales in B2B organizations
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2012 |
Cespedes, Frank V. |
| Competitor intelligence : enabling B2B marketing strategy
|
2012 |
Fahey, Liam |
| B2B marketing communications in a transformational marketplace
|
2012 |
Schultz, Don E. |
| Trade shows in the business marketing communications mix
|
2012 |
Gopalakrishna, Srinath |
| Value-based pricing : a state-of-the-art review
|
2012 |
Cressman, George E. |
| Strategic alliances in a business-to-business environment
|
2012 |
Spekman, Robert E. |
| Salesperson effectiveness : a behavioral perspective
|
2012 |
Bradford, Kevin |
| Customer relationship management in business markets
|
2012 |
Venkatesan, Rajkumar |
| The organizational buying center : innovation, knowledge management and brand
|
2012 |
Johnston, Wesley J. |
| B2B relationship underpinnings of outsourcing
|
2012 |
Varadarajan, Rajan |
| Key account management
|
2012 |
Homburg, Christian |
| Key questions on innovation in the B2B context
|
2012 |
Tellis, Gerard J. |
| The Stage-Gate® system for product innovation in B2B firms
|
2012 |
Cooper, Robert G. |
| B2B e-commerce
|
2012 |
Shankar, Venkatesh |
| Designing B2B markets
|
2012 |
Haruvy, Ernan |
| Case study research in business-to-business contexts : theory and methods
|
2012 |
Woodside, Arch G. |
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