| A high-level overview : a value perspective on the practice of business-to-business marketing
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2012 |
Oliva, Ralph |
| Applications of agency theory in B2B marketing : review and future directions
|
2012 |
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| Networks governance
|
2012 |
Wuyts, Stefan |
| Branding in B2B firms
|
2012 |
Keller, Kevin Lane |
| Evolution of buyer-seller relationships
|
2012 |
Bowman, Douglas |
| Trust, distrust and confidence in B2B relationships
|
2012 |
Scheer, Lisa K. |
| Learning in coopetitive relationships
|
2012 |
Ho, Hillbun |
| Sales force compensation : research insights and research potential
|
2012 |
Coughlan, Anne T. |
| Sales force performance : a typology and future research priorities
|
2012 |
Ahearne, Michael |
| Marketing metrics for B2B firms
|
2012 |
Srinivasan, Raji |
| Qualitative research methods for investigating business-to-business marketing questions
|
2012 |
Griffin, Abbie |
| Progress and prospects for governance value analysis in marketing : when Porter meets Williamson
|
2012 |
Ghosh, Mrinal K. |
| Marketing capabilities for B2B firms
|
2012 |
Morgan, Neil A. |
| Gaining competitive advantage with service-dominant logic
|
2012 |
Lusch, Robert F. |
| Coordinating marketing and sales in B2B organizations
|
2012 |
Cespedes, Frank V. |
| Competitor intelligence : enabling B2B marketing strategy
|
2012 |
Fahey, Liam |
| B2B marketing communications in a transformational marketplace
|
2012 |
Schultz, Don E. |
| Trade shows in the business marketing communications mix
|
2012 |
Gopalakrishna, Srinath |
| Value-based pricing : a state-of-the-art review
|
2012 |
Cressman, George E. |
| Strategic alliances in a business-to-business environment
|
2012 |
Spekman, Robert E. |
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