Branding in B2B firms

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Bibliographische Detailangaben
Veröffentlicht in:	Handbook of business-to-business marketing
1. Verfasser:	Keller, Kevin Lane (VerfasserIn)
Weitere Verfasser:	Kotler, Philip (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2012
Schlagworte:	B-to-B-Marketing > Markenführung > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Customer relationship management in business markets	2012	Venkatesan, Rajkumar
The organizational buying center : innovation, knowledge management and brand	2012	Johnston, Wesley J.
B2B relationship underpinnings of outsourcing	2012	Varadarajan, Rajan
Key account management	2012	Homburg, Christian
Key questions on innovation in the B2B context	2012	Tellis, Gerard J.
The Stage-Gate® system for product innovation in B2B firms	2012	Cooper, Robert G.
B2B e-commerce	2012	Shankar, Venkatesh
Designing B2B markets	2012	Haruvy, Ernan
Case study research in business-to-business contexts : theory and methods	2012	Woodside, Arch G.
Survey research in B2B marketing : current challenges and emerging opportunities	2012	Rindfleisch, Aric
Business-to-business market segmentation	2012	Thomas, Robert J.
Relationship marketing	2012	Beck, Joshua T.
Boundary work and customer connectivity in B2B front lines	2012	Singh, Jagdip
Building a winning sales force in B2B markets : a managerial perspective	2012	Zoltners, Andris A.
The impact of the Internet on B2B sales force size and structure	2012	Mantrala, Murali K.
Toward a theory of technology marketing : review and suggestions for future research	2012	Mohr, Jakki
A high-level overview : a value perspective on the practice of business-to-business marketing	2012	Oliva, Ralph
Applications of agency theory in B2B marketing : review and future directions	2012
Networks governance	2012	Wuyts, Stefan
Branding in B2B firms	2012	Keller, Kevin Lane