An exploratory study on the main factors influencing the effectiveness of advertising when using celebrity endorsement

An exploratory study on the main factors influencing the effectiveness of advertising when using celebrity endorsement

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Conference on Marketing and Business Strategies for Central & Eastern Europe (18 : 2010 : Wien) Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
1. Verfasser: Sliburyte, Laimona (VerfasserIn)
Pages:18
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Aufsatz im Buch
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Experience with the adoption of international financial reporting standard for small and medium-sized entities in selected companies in the Czech Republic 2010 Struhařová, Kateřina
The standardization - adaptation strategy in marketing activities for CEE 2010 Spiridonova, Natalia
Higher education as a factor in formation of knowledge-based economy in Ukraine 2010 Chukhray, Natalia
E-communication of Romanian cosmetic producers 2010 Constantinescu-Dobra, Anca
Greek banks' expansion in South Eastern Europe : an eclectic approach 2010 Fotopoulos, Stefanos
Innovative managerial approach : the Vienna Insurance Group goes CEE 2010 Genis-Gruber, Ahu
Industrial clusters in Serbia and development of B2B marketing practice 2010 Gligorijević, Mirjana
Internationalization of German firms in the CEE 2010 Glowik, Mario
A literature review of marketing in Central und Eastern Europe after the fall of the Iron Curtain 2010 Schuh, Arnold
Realtionship marketing in marketing strategies of large selling area chain stores : Polish perspective 2010 Bilińska, Katarzyna
Polish citizen's pension decisions in the first decade of the open pension funds' existence 2010 Chybalski, Filip
The role of private equity as a catalyst for growth in Central Europe 2010 Freska, Attila
Manager - owner vs. hired manager : who is more effective and why? ; Evidence from the empirical survey of Russian industrial companies 2010 Golikova, Viktorija V.
Knowledge transfer by Austrian banks to the transition economies of Central, Eastern and South Eastern Europe 2010 Haiss, Peter R.
Still looking East? 2010
International joint venture strategies and performance in Central and Eastern Europe : empirical evidence of Finnish investments in Baltic States 2010 Larimo, Jorma
Brand as a dominant factor in determining the competitiveness of firms : evidence from the Czech consumer market 2010
Informal practices in doing business in Russia 2010 Denisova-Schmidt, Elena
The pattern of investment flows in Slovakia : who are Slovak multinationals? 2010 Ferenčíková, Soňa
Financial exclusion of consumers in CEE markets : causes and consequences 2010 Smyczek, Sławomir
Alle Artikel auflisten