The relationship between atitudes toward advertising in general and the attitude toward the ad study in the European context

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Veröffentlicht in:Conference on Marketing and Business Strategies for Central & Eastern Europe (18 : 2010 : Wien) Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
1. Verfasser: Dianoux, Christian (VerfasserIn)
Weitere Verfasser: Linhart, Zdenek (VerfasserIn), Ognjanov, Galjina (VerfasserIn)
Pages:18
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
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