| The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises
|
2018 |
Ardyan, Elia |
| Online consumer trust research and Maslow's hierarchy of needs
|
2018 |
Bauman, Antonina A. |
| Modelling CRM applications and its impact on relationship outcomes : a B2B relationship perspective
|
2018 |
John, Waseem |
| Factors affecting acceptance of the internet as a marketing intelligence tool among sales staff
|
2018 |
Foroutan, Neda |
| Lean Six Sigma deployment in BFSI sector : synthesising and developing customer value creation models
|
2018 |
Madhani, Pankaj M. |
| Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer : a fashion industry perspective
|
2018 |
Trivedi, Jay P. |
| Utilising social media to improve relationship quality : the case of the university library
|
2018 |
Clark, Melissa N. |
| Customer relationship management practices affecting customer loyalty supporting small airline carriers in Ghana
|
2018 |
Quaye, Daniel Marboye |
| The values of BI-empowered customer service in telecom
|
2018 |
Al-Zadjali, Mohamed |
| Influence of demographic variables : customers' perception about cross-selling and up-selling for eBanking
|
2018 |
Gupta, Neha |
| Exploring the factors influencing smartphone applications usage : a mixed method study
|
2018 |
Zamani, Somayeh |
| Assessing channel quality to measure customers' outcome in online purchasing
|
2018 |
Najmi, Arsalan |
| An empirical study of factors affecting customer loyalty in e-business : a predictive study in selected states of India
|
2018 |
Mackasare, Swapnil |
| A multi-objective optimisation model for assignment of service to bank customers by using data mining and simulation
|
2018 |
Firouzabadi, Seyed Mohammad Ali Khatami |
| Social customer relationship management, election and political campaign
|
2018 |
Muhammad Anshari |
| The influence of the personality traits of webcasters on online games
|
2017 |
Lin, Yang-Chu |
| New determinants of ease of use and perceived usefulness for mobile banking adoption
|
2017 |
Raza, Syed Ali |
| The influence of hedonic motivation, self-efficiacy, trust and habit on adoption of internet banking : a case of developing country
|
2017 |
Sharif, Arshian |
| Understanding the impact of service convenience on customer satisfaction in home delivery : evidence from Pakistan
|
2017 |
Mehmood, Syeda Marium |
| Exploring the hidden potential of product design to mitigate supply chain risk
|
2017 |
Ciccullo, Federica |
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