Modeling consumer purchasing behavior in social shopping communities with clickstream data

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Bibliographische Detailangaben
Veröffentlicht in:International journal of electronic commerce
1. Verfasser: Olbrich, Rainer (VerfasserIn)
Weitere Verfasser: Holsing, Christian (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
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Konsumentenverhalten > Online-Handel > Social Web > Aufsatz in Zeitschrift
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