Descriptive, structural, and experimental empirical methods in marketing research

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Bibliographische Detailangaben
Veröffentlicht in:Marketing science
1. Verfasser: Reiss, Peter C. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
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Titel Jahr Verfasser
The effect of over-the-top media services on piracy search : evidence from a natural experiment 2021 Lu, Shijie
Do "Made in USA" claims matter? 2021 Kong, Xinyao
Low-price guarantees in a dual channel of distribution 2021 Jiang, Juncai
The role of time-varying contextual factors in latent Attrition models for customer base analysis 2021 Bachmann, Patrick
What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales 2021 Goli, Ali
Digitization and flexibility : evidence from the South Korean movie market 2021 Yang, Joonhyuk
Competitive advertising on brand search : traffic stealing and click quality 2021 Simonov, Andrey
Internalization of advertising services : testing a theory of the firm 2021 Wernerfelt, Birger
Frontiers : algorithmic collusion : supra-competitive prices via independent algorithms 2021 Hansen, Karsten T.
The impact of coupons on the visit-to-purchase funnel 2021 Gopalakrishnan, Arun
Price fairness and strategic obfuscation 2021 Allender, William J.
Targeting and privacy in mobile advertising 2021 Rafieian, Omid
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors 2021 Jiang, Zhenling
How and when to use the political cycle to identify advertising effects 2021 Moshary, Sarah
Impact of political television advertisements on viewers' response to subsequent advertisements 2021 Fossen, Beth L.
List price and discount in a stochastic selling process 2021 Ning, Z. Eddie
The fateful first consumer review 2021 Park, Sungsik
Cryptocurrency adoption with speculative price bubbles 2021 Wei, Yanhao
The path to click : are you on it? 2021 Shi, Savannah Wei
Scalable optimal online auctions 2021 Coey, Dominic
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