The role of global brand familiarity, trust and liking in predicting global brand purchase intent a Hungarian-American comparison

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of business and emerging markets
1. Verfasser:	Deli-Gray, Zsuzsa (VerfasserIn)
Weitere Verfasser:	Haefner, James E. (VerfasserIn), Rosenbloom, Al (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2012
Schlagworte:	Markenartikel > Multinationales Unternehmen > Konsumentenverhalten > Vergleich > Ungarn > USA > Aufsatz in Zeitschrift
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