Handbook of business-to-business marketing

Handbook of business-to-business marketing

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Bibliographische Detailangaben
Weitere Verfasser: Lilien, Gary L. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Cheltenham u.a. Elgar 2012
Schlagworte:
B-to-B-Marketing > Marketingmanagement > Marketingtheorie > Marketing > Industriemarketing > Investitionsgütermarketing > Business-to-Business-Marketing > Aufsatzsammlung > Handbuch
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Titel Jahr Verfasser
Qualitative research methods for investigating business-to-business marketing questions 2012 Griffin, Abbie
Progress and prospects for governance value analysis in marketing : when Porter meets Williamson 2012 Ghosh, Mrinal K.
Marketing capabilities for B2B firms 2012 Morgan, Neil A.
Gaining competitive advantage with service-dominant logic 2012 Lusch, Robert F.
Coordinating marketing and sales in B2B organizations 2012 Cespedes, Frank V.
Competitor intelligence : enabling B2B marketing strategy 2012 Fahey, Liam
B2B marketing communications in a transformational marketplace 2012 Schultz, Don E.
Trade shows in the business marketing communications mix 2012 Gopalakrishna, Srinath
Value-based pricing : a state-of-the-art review 2012 Cressman, George E.
Strategic alliances in a business-to-business environment 2012 Spekman, Robert E.
Salesperson effectiveness : a behavioral perspective 2012 Bradford, Kevin
Business-to-business market segmentation 2012 Thomas, Robert J.
Relationship marketing 2012 Beck, Joshua T.
Boundary work and customer connectivity in B2B front lines 2012 Singh, Jagdip
Building a winning sales force in B2B markets : a managerial perspective 2012 Zoltners, Andris A.
The impact of the Internet on B2B sales force size and structure 2012 Mantrala, Murali K.
Toward a theory of technology marketing : review and suggestions for future research 2012 Mohr, Jakki
A high-level overview : a value perspective on the practice of business-to-business marketing 2012 Oliva, Ralph
Applications of agency theory in B2B marketing : review and future directions 2012
Networks governance 2012 Wuyts, Stefan
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