Customer experiences with brands literature review and research directions

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:The marketing review
Weitere Verfasser: Ismail, Ahmed Rageh (BerichterstatterIn), Melewar, T. C. (BerichterstatterIn), Lim, Lynn (BerichterstatterIn), Woodside, Arch G. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Markentreue > Konsumentenverhalten > Bibliometrie > Aufsatz in Zeitschrift
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The ultimate definition of marketing 2019 Godwin, Lynn R.
Thirty years of research on salesforce control systems and sales territory designs : an update on progress and research gaps 2019 Fatima, Zoha
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding 2019 Stevens, Vidar
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework 2019 Gilani, Hasan
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