"That was funny, but what was the brand again?" humorous television commercials and brand linkage

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Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Kuilenburg, Paul van (VerfasserIn)
Weitere Verfasser: Jong, Menno D. T. de (VerfasserIn), Rompay, Thomas J. L. van (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Werbung > Humor > Werbewirkung > Aufsatz in Zeitschrift
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