Operationalising brand heritage and cultural heritage

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Bibliographische Detailangaben
Veröffentlicht in:The journal of product & brand management
1. Verfasser: Hakala, Ulla (VerfasserIn)
Weitere Verfasser: Lätti, Sonja (VerfasserIn), Sandberg, Birgitta (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
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