| Sport marketing's past, present and future : an introduction to the special issue on contemporary issues in sports marketing : editorial
|
2018 |
Manoli, Argyro Elisavet |
| Sponsorship programmes and corruption in sport : management responses to a growing threat
|
2018 |
Roberts, Samantha |
| There goes my hero again : sport scandal frequency and social identity driven response
|
2018 |
Kelly, Sarah J. |
| The influence of sport sponsorship on brand equity and purchase behavior
|
2018 |
Tsordia, Ch. |
| Young consumers' green purchase behaviour in an emerging market
|
2018 |
Nguyen, Ninh |
| Impact of actual service provider failure on the satisfaction with aggregator
|
2018 |
Chatterjee, Swagato |
| A taxonomy of prestige-seeking university students : strategic insights for higher education
|
2018 |
Casidy, Riza |
| The link between customer satisfaction and loyalty : the moderating role of customer characteristics
|
2018 |
Schirmer, Nadine Andrea |
| Corporate advantage in customer-centric diversification
|
2018 |
Manral, Lalit |
| Diffusing market orientation to drive marketing capital : evidence from Vietnam
|
2018 |
Nguyen Dinh Tho |
| Toward a greater understanding of the market orientation and internal market orientation relationship
|
2018 |
Modi, Pratik |
| E-tailer personality and behavorial intentions : the application of self-congruity theory
|
2018 |
Das, Gopal |
| Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
|
2018 |
Quinton, Sarah |
| Geographical diversification, product diversification, and firm cash flow volatility : the moderating effect of firm dynamic capability
|
2018 |
Wenbin, Sun |
| Brand compass : charting a course to improve firm performance
|
2018 |
Bridson, Kerrie Christine |
| Customers' savings rate and share of wallet : the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator
|
2018 |
Hamin, Hamin |
| A conceptual analysis of brand intimacy on social media platforms
|
2018 |
Almubarak, Alanoud F. |
| It takes two to tango : mobilizing strategic, ordinary, and weak resources at the base of the pyramid
|
2018 |
Ausrød, Vegar Lein |
| Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
|
2018 |
Massiera, Philippe |
| Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
|
2018 |
Wilkins, Stephen |
Tag hinzufügen