| When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
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2018 |
Abraham, Ajay T. |
| Relationship governance dynamics : the roles of partner selection efforts and mutual investments
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2018 |
Wathne, Kenneth H. |
| The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
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2018 |
Nishida, Mitsukuni |
| Cashback is cash forward : delaying a discount to entice future spending
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2018 |
Vana, Prasad |
| The effect of perceived similarity on sequential risk taking
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2018 |
Webb, Elizabeth C. |
| In God's hands : how reminders of god dampen the effectiveness of fear appeals
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2018 |
Wu, Eugenia C. |
| How customer referral programs turn social capital into economic capital
|
2018 |
Van Den Bulte, Christophe |
| How encouraging niceness can incentivize nastiness : an unintended consequence of advertising reform
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2018 |
Jung, Minah H. |
| Points of (dis)parity : expectation disconfirmation from common attributes in consumer choice
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2018 |
Evangelidis, Ioannis |
| Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
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2018 |
Derdenger, Timothy P. |
| The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
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2018 |
Kim, Kihyun Hannah |
| How deviations from performance norms impact charitable donations
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2018 |
Allen, Alexis M. |
| The influence of time-interval descriptions on goal-pursuit decisions
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2018 |
Munichor, Nira |
| "There ain’t no such thing as a free lunch" : consumers’ reactions to pseudo-free offers
|
2018 |
Dallas, Steven K. |
| Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
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2018 |
Dagogo-Jack, Sokiente W. |
| Is cash king for sales compensation plans? : evidence from a large-scale field intervention
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2018 |
Viswanathan, Madhu |
| Matchmaker competition and technology provision
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2018 |
Wu, Yue |
| Neural profiling of brands : mapping brand image in consumers' brains with visual templates
|
2018 |
Chan, Hang-Yee |
| Network overlap and content sharing on social media platforms
|
2018 |
Peng, Jing |
| Intercompetitor licensing and product innovation
|
2018 |
Jiang, Baojun |
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