Participation rates and gross revenue vs. promotion and exposure advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites

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Bibliographische Detailangaben
Veröffentlicht in:Sport management review
1. Verfasser: Cooper, Coyte G. (VerfasserIn)
Weitere Verfasser: Weight, Erianne A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Sportmarketing > Online-Marketing > Website > USA > Aufsatz in Zeitschrift
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