Product type and word of mouth a dyadic perspective

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Bibliographische Detailangaben
Veröffentlicht in:Journal of research in interactive marketing
Weitere Verfasser: Fang, Cheng-Hsi (BerichterstatterIn), Lin, Tom M. Y. (BerichterstatterIn), Liu, Fangyi (BerichterstatterIn), Lin, Yu Hsiang (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Virales Marketing > Produkt > Konsumgüter > Dienstleistungsmarketing > Konsumentenverhalten > Taiwan > Aufsatz in Zeitschrift
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