Understanding and managing international product launch a comparison between developed and emerging markets

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Veröffentlicht in:The journal of product innovation management
Weitere Verfasser: Lee, Yikuan (BerichterstatterIn), Lin, Bou-wen (BerichterstatterIn), Wong, Yim Yu (BerichterstatterIn), Calantone, Roger J. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Produktentwicklung > Internationales Marketing > Marketingmanagement > Schwellenländer > USA > Taiwan > Aufsatz in Zeitschrift
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