New product development for the base of the pyramid : a theory- and case-based framework

New product development for the base of the pyramid a theory- and case-based framework

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Bibliographische Detailangaben
Veröffentlicht in:Handbook of research in international marketing
1. Verfasser: Nakata, Cheryl C. (VerfasserIn)
Weitere Verfasser: Berger, Estelle (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Internationales Marketing > Produktentwicklung > Entwicklungsländer > Aufsatz im Buch
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