The standarization construct in international marketing earlier conceptualization and suggestions for further development

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Veröffentlicht in:Handbook of research in international marketing
1. Verfasser: Yaprak, Attila (VerfasserIn)
Weitere Verfasser: Xu, Shichun (VerfasserIn), Cavusgil, S. Tamer (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2011
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