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2017 |
Williams, Paul Jeremy |
| The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
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2017 |
Roy, Rajat |
| Demographics, attitudes, and technology readiness : a cross-cultural analysis and model validation
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2017 |
Rojas-Méndez, José I. |
| Environmental consiciousness and brand equity : an impact assessment using analytical hierarchy process (AHP)
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2017 |
Misra, Siddharth |
| Purchasing organic products : role of social context and consumer innovativeness
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2017 |
Persaud, Ajax |
| Celebrity endorsement and stock market return
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2017 |
Prentice, Catherine |
| Comparing alternative approaches to estimate customer equity
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2017 |
Silveira, Cleo Schmitt |
| An enactment theory perspective of corporate social responsibility and public relations
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2017 |
Yudarwati, Gregoria Arum |
| Crafting experiential value via smartphone apps channel
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2017 |
Sajad Rezaei |
| Examining customers' continuance intentions towards internet banking usage
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2017 |
Ofori, Kwame Simpe |
| One step deeper : gender and congruity in celebrity endorsement
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2017 |
Pradhan, Debasis |
| Leveraging ambitions and barriers : Glasgow universities and the 2014 Commonwealth Games
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2017 |
Kennelly, Millicent |
| LRFMP model for customer segmentation in the grocery retail industry : a case study
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2017 |
Peker, Serhat |
| The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
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2017 |
Finoti, Lucas |
| The importance of aesthetics on customers' intentions to purchase smartphones
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2017 |
Toufani, Samrand |
| Green brand benefits and their influence on brand loyalty
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2017 |
Lin, Chia-Ling |
| Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
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2017 |
Molinillo, Sebastian |
| Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
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2017 |
Septianto, Felix |
| Moderation-mediation effect of market demand and organization culture on innovation and performance relationship
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2017 |
Anning-Dorson, Thomas |
| Influence of media context on humorous advertising effectiveness
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2017 |
Khandeparkar, Kapil |
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