Living brands : consumer reactions toward online experienced-based marketing communication

Living brands consumer reactions toward online experienced-based marketing communication

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Bibliographische Detailangaben
Veröffentlicht in:Breaking new ground in theory and practice
1. Verfasser: Fransen, Marieke L. (VerfasserIn)
Weitere Verfasser: Rompay, Thomas J. L. van (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Event-Marketing > Online-Marketing > Werbewirkung > Aufsatz im Buch
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