| Social models for social marketing : social diffusion, social networks, social capital, social determinants and social franchising
|
2011 |
Lefebvre, R. Craig |
| Qualitative research methods in social marketing
|
2011 |
Pettigrew, Simone |
| From social marketing to corporate social marketing : changing consumptions habits as the new frontier of corporate social responsibility
|
2011 |
Palazzo, Guido |
| Improverished consumers and social marketing
|
2011 |
Hill, Ronald Paul |
| Business as unusual : the contribution of social marketing to government policymaking and strategy development
|
2011 |
French, Jeff |
| Social marketing and the health educator
|
2011 |
McDermott, Robert J. |
| New approaches toward resistance to persuasion
|
2011 |
Petrova, Petia K. |
| The social marketing mix - a critical review
|
2011 |
Peattie, Kenneth J. |
| Evaluation in social marketing
|
2011 |
Stead, Martine |
| Measurement in quantitative methods
|
2011 |
Harris, Fiona J. |
| Social marketing's response to the alcohol problem : who's conducting the orchestra?
|
2011 |
Jones, Sandra C. |
| Social marketing and international development
|
2011 |
Cairns, Georgina |
| Social marketing and advocacy
|
2011 |
Novelli, William D. |
| Social marketing and tobacco control
|
2011 |
Dewhirst, Timothy |
| Theoretical models of behaviour change
|
2011 |
Donovan, Rob |
| Relationship marketing and social marketing
|
2011 |
Marques, Susana |
| Understanding social norms : upstream and downstream applications for social marketers
|
2011 |
Kenny, Patrick |
| Critical marketing : theoretical underpinnings
|
2011 |
Saren, Michael |
| Segmentation and targeting
|
2011 |
Lotenberg, Lynne Doner |
| New media in social marketing
|
2011 |
Mays, Darren |
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