Relationship marketing and social marketing

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Bibliographische Detailangaben
Veröffentlicht in:The SAGE handbook of social marketing
1. Verfasser: Marques, Susana (VerfasserIn)
Weitere Verfasser: Domegan, Christine (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
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Titel Jahr Verfasser
Social models for social marketing : social diffusion, social networks, social capital, social determinants and social franchising 2011 Lefebvre, R. Craig
Qualitative research methods in social marketing 2011 Pettigrew, Simone
From social marketing to corporate social marketing : changing consumptions habits as the new frontier of corporate social responsibility 2011 Palazzo, Guido
Improverished consumers and social marketing 2011 Hill, Ronald Paul
Business as unusual : the contribution of social marketing to government policymaking and strategy development 2011 French, Jeff
Social marketing and the health educator 2011 McDermott, Robert J.
New approaches toward resistance to persuasion 2011 Petrova, Petia K.
The social marketing mix - a critical review 2011 Peattie, Kenneth J.
Evaluation in social marketing 2011 Stead, Martine
Measurement in quantitative methods 2011 Harris, Fiona J.
Social marketing's response to the alcohol problem : who's conducting the orchestra? 2011 Jones, Sandra C.
Social marketing and international development 2011 Cairns, Georgina
Social marketing and advocacy 2011 Novelli, William D.
Social marketing and tobacco control 2011 Dewhirst, Timothy
Theoretical models of behaviour change 2011 Donovan, Rob
Relationship marketing and social marketing 2011 Marques, Susana
Understanding social norms : upstream and downstream applications for social marketers 2011 Kenny, Patrick
Critical marketing : theoretical underpinnings 2011 Saren, Michael
Segmentation and targeting 2011 Lotenberg, Lynne Doner
New media in social marketing 2011 Mays, Darren
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