An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials

An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials

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Bibliographische Detailangaben
Veröffentlicht in:Breaking new ground in theory and practice
1. Verfasser: Chu, Shu-chuan (VerfasserIn)
Weitere Verfasser: Kamal, Sara (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Konsumentenverhalten > Altersgruppe > Social Web > Luxusgüter > Markenimage > USA > Aufsatz im Buch
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