Differences in children's processing of advergames and TV commercials

Differences in children's processing of advergames and TV commercials

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Bibliographische Detailangaben
Veröffentlicht in:Breaking new ground in theory and practice
1. Verfasser: Waiguny, Martin K. J. (VerfasserIn)
Weitere Verfasser: Terlutter, Ralf (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Interaktive Medien > Online-Marketing > Computerspiel > Fernsehwerbung > Zielgruppe > Kinder > Werbewirkung > Aufsatz im Buch
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