Agent-based modeling in marketing guidelines for rigor

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Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Rand, William (VerfasserIn)
Weitere Verfasser: Rust, Roland T. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Marketingtheorie > Wissenschaftliche Methode > Agentenbasierte Modellierung > Aufsatz in Zeitschrift
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