The effect of default options on choice evidence from online product configurators

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Veröffentlicht in:Journal of retailing and consumer services
Weitere Verfasser: Herrmann, Andreas (BerichterstatterIn), Goldstein, Daniel G. (BerichterstatterIn), Stadler, Rupert (BerichterstatterIn), Landwehr, Jan Rüdiger (BerichterstatterIn), Heitmann, Mark (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2011
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Mass Customization > Konsumentenverhalten > Online-Handel > Website > Fahrrad > Aufsatz in Zeitschrift
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