Cause-related marketing the role of team identification in consumer choice of team licensed products

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Bibliographische Detailangaben
Veröffentlicht in:Sport marketing quarterly
1. Verfasser: Lee, Jaedeock (VerfasserIn)
Weitere Verfasser: Ferreira, Mauricio (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Cause-Related Marketing > Sportmarketing > Sportorganisation > Lizenz > Konsumentenverhalten > USA > Aufsatz in Zeitschrift
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