Cutting edge international research

Cutting edge international research

Gespeichert in:
Bibliographische Detailangaben
Körperschaft: ICORIA (BerichterstatterIn)
Weitere Verfasser: Terlutter, Ralf (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Wiesbaden Gabler 2010
Ausgabe:1st ed.
Schriftenreihe:Advances in advertising research 1
Schlagworte:
Werbung > Forschung > Konferenzschrift
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Titel Jahr Verfasser
Evaluation and feedback effects of limited editions in FMCG categories 2010 Esch, Franz-Rudolf
Missing for one, unique for the other : how missing attributes affect brand evaluation 2010 Elste, Rainer
Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication 2010 Terblanche-Smit, Marlize
An investigation of alternative explanations for the positive effect of a presenter's attractiveness on persuasion 2010 Praxmarer-Carus, Sandra
Entertainment in advergames and its influence on brand-related outcomes for children 2010 Waiguny, Martin
The perceived interactivity of top global brand websites and its determinants 2010 Voorveld, Hilde A. M.
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities? 2010 Pagel, Sabine
Agent-based modelling : a new approach in viral marketing research 2010 Brudermann, Thomas
Integrated marketing communications : a test for different levels of strategic consistency 2010 Navarro, Maria Angeles
The passive shopping stage : keeping in mind brand encounters 2010 Micu, Anca C.
Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness 2010 Janssens, Wim
Music in advertising : effects on brand and endorser perception 2010 Zander, Mark F.
Game outcome and in-game advertising effects 2010 Mau, Gunnar
Implicit measurement games : using casual games to measure psychological responses to ads 2010
What are the effects of a combination of advertising and brand placement? 2010 Reijmersdal, Eva A. van
Personal branding and the role of public relations 2010 Nessmann, Karl
How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view 2010
Developing a classification of motivations for consumers' online brand-related activities 2010 Muntinga, Daan G.
Making money on eBay by relieving risk 2010 Noort, Guda van
Assessing the probability of Internet banking adoption 2010 Grabner-Kräuter, Sonja
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