Measurement and research methods in international marketing

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Bibliographische Detailangaben
Weitere Verfasser:	Sarstedt, Marko (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Bingley u.a. Emerald 2011
Ausgabe:	1. ed.
Schriftenreihe:	Advances in international marketing 22
Schlagworte:	Internationales Marketing > Internationale Marktforschung > Messung > Export marketing--Research--Methodology.
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Titel	Jahr	Verfasser
Introduction: measurement and research methods in international marketing	2011	Sarstedt, Marko
The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales	2011
Consumer complicity across emerging markets	2011
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example	2011	Diamantopoulos, Adamantios
Difference scores, anaysis levels, and the (mis)interpretation of cultural distance	2011
Stochastic frontier estimation in international marketing research : exploring untapped opportunities	2011	Sarkees, Matthew E.
The state of methodological practice in international marketing research	2011	Taylor, Charles Raymond
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning	2011	Okazaki, Shintaro
Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value	2011
Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences	2011	Rigdon, Edward E.
Multigroup analysis in partial least squares (PLS) path modeling : alternative methods and empirical results	2011	Sarstedt, Marko