Awareness, action and context-specificity of blue ocean practices in sales management

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Veröffentlicht in:Management decision
Weitere Verfasser: Parvinen, Petri (BerichterstatterIn), Aspara, Jaakko (BerichterstatterIn), Hietanen, Joel (BerichterstatterIn), Kajalo, Sami (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Marketingmanagement > Geschäftsmodell > Verkauf > Betriebliche Wertschöpfung > Innovation > Finnland > Aufsatz in Zeitschrift
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