Competing for consumer memory in television advertising an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Jeong, Yongick (VerfasserIn)
Weitere Verfasser: Kim, Yeuseung (VerfasserIn), Zhao, Xinshu (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Fernsehwerbung > Werbewirkung > Sportveranstaltung > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Look at that body! : how anthropomorphic package shapes systematically appeal to consumers 2018 De Bondt, Caroline
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study 2018 Koinig, Isabell
How advertising in offline media drives reach of and engagement with brands on Facebook 2018 Voorveld, Hilde
Editorial: the new era of electronic word of mouth (eWOM) : "be more chill" overrules the critics 2018 Taylor, Charles Raymond
Caring for her : the influence of presumed influence on female consumers' attitudes towards advertising featuring gender-stereotyped portrayals 2018 Åkestam, Nina
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games 2018 Yim, Mark Yi-Cheon
The sweet smell of advertising : the essence of matching scents with other ad cues 2018 Gvili, Yaniv
The current state of knowledge on electronic word-of-mouth in advertising research 2018 Chu, Shu-Chuan
#Me and brands : understanding brand-selfie posters on social media 2018 Sung, Yongjun
Positive uncertainty : the benefit of the doubt in advertising 2018 Ketelaar, Paul Edwin
Media generations and their advertising attitudes and avoidance : a six-country comparison 2018 Goot, Margot J. van der
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences 2018 Chang, Chun-Tuan
Generational research and advertising to millennials : editorial 2018 Taylor, Charles Raymond
The impact of creative media advertising on consumer responses : two field experiments 2018 Rauwers, Fabiënne
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level 2018 Yoon, Hye Jin
Product placement practices in prime-time television programmes in Hong Kong 2018 Chan, Fong Yee
Understanding the effects of different review features on purchase probability 2018 Kim, Su Jung
Influences of motivations and lifestyles on intentions to use smartphone applications 2018 Kim, Juran
Advertising to the masses : the effects of crowding on the attention to place-based advertising 2018 Wilson, Rick T.
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language 2018 Reavey, Brooke
Alle Artikel auflisten