Conceptualizing context for pervasive advertising

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Bibliographische Detailangaben
Veröffentlicht in:	Pervasive advertising
1. Verfasser:	Bauer, Christine (VerfasserIn)
Weitere Verfasser:	Spiekermann, Sarah (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2011
Schlagworte:	Online-Marketing > Mobile Anwendung > Zielgruppe > Einzelhandel > Aufsatz im Buch
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