Exploring origins of marketing thought and practice in the United Kingdom : guest editorial
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2017 |
Tadajewski, Mark |
Philip Kotler : some of my adventures in marketing
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2017 |
Kotler, Philip |
Developing insights into contemporary con(pro)sumer culture based on classical ideas in social theory
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2017 |
Ritzer, George |
Electric appliance advertising : the role of the good housekeeping institute
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2017 |
Paulson, Erika L. |
Christian Grönroos : I did it my way
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2017 |
Grönroos, Christian |
The history of advertising trust archive
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2017 |
Moir, Alistair |
Morris B. Holbrook : an historical autoethnographic subjective personal introspection
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2017 |
Holbrook, Morris B. |
Russ Belk, autobiographical reflections
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2017 |
Belk, Russell W. |
The greatest store west of Chicago : Meier & Frank, 1857-1932
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2017 |
Savitt, Ronald |
Autobiographical reflections part II: risk, tenacity and philosophies of research
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2017 |
Tadajewski, Mark |
Ruth N. Bolton : Autobiographical reflections
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2017 |
Bolton, Ruth N. |
"Is it essential that a steamship company's poster must have a ship?" : the shortcomings of British shipping posters c.1840 to c.1970
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2017 |
Clampin, David |
Origins of sports car marketing : early 20th Century British cycle-cars
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2017 |
Jones, D. G. Brian |
Modernity in British advertising : selling cocoa and chocolate in the 1930s
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2017 |
French, Michael J. |
The origins of marketing practice in Britain : from the ancient to the early twentieth century
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2017 |
Hawkins, Richard A. |
Stanley Hollander's T-shirt test : where marketing history meets psychogeography
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2017 |
Brown, Stephen |
Modern pioneers in marketing : autobiographical sketches by leading scholars
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2017 |
Tadajewski, Mark |
Sidney J. Levy : an autobiography
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2017 |
Levy, Sidney J. |
My search for meaning in marketing
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2017 |
Layton, Roger A. |
Marketing strategy in Britain's mainline railways, 1923-1938
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2017 |
Shin, Hiroki |