| Stanley Hollander's T-shirt test : where marketing history meets psychogeography
|
2017 |
Brown, Stephen |
| Modern pioneers in marketing : autobiographical sketches by leading scholars
|
2017 |
Tadajewski, Mark |
| Sidney J. Levy : an autobiography
|
2017 |
Levy, Sidney J. |
| My search for meaning in marketing
|
2017 |
Layton, Roger A. |
| Marketing strategy in Britain's mainline railways, 1923-1938
|
2017 |
Shin, Hiroki |
| A quiet revolution : the evolution of the marketing syllabus at the Faculty of Commerce, University of Birmingham, Great Britain : (1902-1969)
|
2017 |
Pressey, Andrew |
| Paprika Schlesinger : the development of a luxury retail shoe brand in Belle Époque, Vienna
|
2017 |
Hawkins, Richard A. |
| What's so funny about marketing? : twentieth-century cartoonist portrayals of US marketing
|
2017 |
Jorgensen, Brian K. |
| Valarie Zeithaml : autobiographical reflections
|
2017 |
Zeithaml, Valarie A. |
| Research in the gap between the obvious and the improbable
|
2017 |
Wensley, Robin |
| "Don't blame the shopkeeper!!" : food, drink and confectionery advertising and British Government market controls during the Second World War
|
2017 |
Hayes, Mick |
| The history of conspicuous consumption in the United Kingdom : 1945-2000
|
2017 |
Patsiaouras, Georgios |
| Exploring origins of marketing thought and practice in the United Kingdom : guest editorial
|
2017 |
Tadajewski, Mark |
| Philip Kotler : some of my adventures in marketing
|
2017 |
Kotler, Philip |
| Developing insights into contemporary con(pro)sumer culture based on classical ideas in social theory
|
2017 |
Ritzer, George |
| Electric appliance advertising : the role of the good housekeeping institute
|
2017 |
Paulson, Erika L. |
| Christian Grönroos : I did it my way
|
2017 |
Grönroos, Christian |
| The history of advertising trust archive
|
2017 |
Moir, Alistair |
| Morris B. Holbrook : an historical autoethnographic subjective personal introspection
|
2017 |
Holbrook, Morris B. |
| Russ Belk, autobiographical reflections
|
2017 |
Belk, Russell W. |
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