American icon Alan Mulally and the fight to save Ford Motor Company

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of char...

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Bibliographische Detailangaben

1. Verfasser:	Hoffman, Bryce G. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, NY Crown Business c 2012
Schlagworte:	Mulally, Alan R > Ford Motor Company > Kfz-Industrie > Unternehmenssanierung > USA > Automobile industry and trade > History
Online Zugang:	Inhaltsverzeichnis
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