The market orientation-innovation-success relationship the role of internationalization strategy

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Bibliographische Detailangaben
Veröffentlicht in:Innovation: organization & management
1. Verfasser: Küster, Inés (VerfasserIn)
Weitere Verfasser: Vila, Natalia (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Marketingmanagement > Innovationsmanagement > Internationaler Markteintritt > Unternehmenserfolg > Textilindustrie > Spanien > Aufsatz in Zeitschrift
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