The role of logo redesign in creating brand value

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Bibliographische Detailangaben
Veröffentlicht in:Journal of management and strategy
1. Verfasser: Monsef, Seyed Mahmoud Shabgoo (VerfasserIn)
Weitere Verfasser: Mousavian, Seyyed Javad (VerfasserIn), Gilaninia, Shahram (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Markenführung > Markenimage > Produktgestaltung > Markentreue > Logo > Aufsatz in Zeitschrift
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