Internalising a brand across cultures the case of IKEA

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Veröffentlicht in:International journal of retail & distribution management
1. Verfasser: Tarnovskaya, Veronika V. (VerfasserIn)
Weitere Verfasser: De Chernatony, Leslie (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
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