Handbook of research in international marketing

Handbook of research in international marketing

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Jain, Subhash C. (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Cheltenham u.a. Elgar 2011
Ausgabe:2. ed.
Schlagworte:
Internationales Marketing > Internationaler Markteintritt > Export marketing > Research > Foreign trade promotion > Advertising > Interkulturelles Management
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Titel Jahr Verfasser
Subsidiary marketing strategy implementation (SMSI) : the missing link of international marketing strategy research 2011 Gencturk, Esra
Is there a country-of-origin theory? 2011 Magnusson, Peter
New product development for the base of the pyramid : a theory- and case-based framework 2011 Nakata, Cheryl C.
The promises of global brands : market shares in major countries 2000-2009 2011 Johansson, Johny K.
Conjectures on innovation drivers in an emerging market : India 2011 Varadarajan, Rajan
The internationalization process revisited : institutionalization, exploitation and exploration 2011 Pauwels, Pieter
International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision 2011 Whitelock, Jeryl
The standarization construct in international marketing : earlier conceptualization and suggestions for further development 2011 Yaprak, Attila
The role of psychic distance in international marketing strategy implementation 2011 Evans, Jody
Understanding the role of culture in online groups 2011 Yalcinkaya, Goksel
Integrated strategies for the base of the pyramid 2011 Sarathy, Ravi
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry 2011 Samiee, Saeed
Managerial determinants of export performance : direct and moderating effects 2011 Sousa, Carlos M. P.
The limits of global branding : the emerging market challenge 2011 Douglas, Susan P.
Promoting products from developing countries : roles of brand name and spokesperson 2011 Bao, Yeqing
Place brands and brand-place associations : the role of "place" in international marketing 2011
Resource-advantage theory : insights for global marketing strategy research 2011 Griffith, David A.
Theory of the global consumer 2011 Westjohn, Stanford A.
Bottom of the pyramid market : theory and practice 2011 Jain, Subhash C.
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