Differentiating the pictorial element in advertising a rhetorical perspective

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Visual marketing
1. Verfasser:	McQuarrie, Edward F. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Printwerbung > Fotografie > Konsumentenverhalten > Wahrnehmung > Werbepsychologie > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Eye movements during reading, scene perception, visual search, and while looking at print advertisements	2008	Rayner, Keith
Informativeness of eye movements for visual marketing : six cornerstones	2008	Pieters, Rik
Geometry in the marketplace	2008	Greenleaf, Eric A.
Spatial perception research : an integrative review of length, area, volume, and number perception	2008	Krishna, Aradhna
Rethinking visual communication research : updating old constructs and considering new metaphors	2008	Janiszewski, Chris A.
Differentiating the pictorial element in advertising : a rhetorical perspective	2008	McQuarrie, Edward F.
Perhaps the store made you purchase it : toward an understanding of structural aspects of indoor shopping environments	2008	Meyers-Levy, Joan
Measuring the value of point-of-purchase marketing with commercial eye-tracking data	2008
Images and preferences : a feelings-as-information analysis	2008	Cho, Hyejeung
Introduction to visual marketing	2008	Wedel, Michel
The effect of selecting and ignoring on liking	2008	Tavassoli, Nader T.
Are visual perception biases hard-wired?	2008	Raghubir, Priya