Trait predictors of online impulsive buying tendency a hierarchical approach

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing theory and practice
1. Verfasser: Sun, Tao (VerfasserIn)
Weitere Verfasser: Wu, Guohua (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Online-Handel > Konsumentenverhalten > Mediennutzung > Impulskauf > buying impulsiveness > Aufsatz in Zeitschrift
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