The earnings effects of marketing communication expenditures during recessions
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| Veröffentlicht in: | Journal of advertising |
|---|---|
| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
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2011
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Tag hinzufügen | Titel | Jahr | Band |
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| Special issue: children and advertising | 2018 | volume 47, number 4 (October-December 2018) |
| Special issue: digital engagement with advertising | 2018 | volume 47, number 1 (January-March 2018) |
| Themed issue: methodology in advertising research | 2017 | volume 46, number 1 (January-March 2017) |
| Special issue: Reinquiries in advertising research | -2016 | 45.2016,1 |
| Special issue: Effective health messages in advertising | 2015 | 44.2015,2 |
| Special issue: Advergames, in-game advertising, and social media games | 2013 | 42.2013,2/3 |
| Special issue on green advertising | 2013 | 41.2012,4 |
| Special issue on advertising and its connection to violence and abuse | 2011 | 40.2011,1 |
| Special issue on advertising and its connection to violence and abuse | 2010 | 39.2010,4 |
| Special issue on advertising regulation and self-regulation | 2009 | 38.2009,4 |
| Special issue on creativity research in advertising | 2008 | 37.2008,4 |