Branding and sustainable competitive advantage : building virtual presence

Branding and sustainable competitive advantage building virtual presence

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Kapoor, Avinash (BerichterstatterIn), Kulshretha, Chinmaya (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, Pa. Business Science Reference c 2012
Schlagworte:
Markenführung > Marketingmanagement > Wettbewerbsvorteil > Branding (Marketing) > Brand name products > Management > Product management > Markenpolitik > Marketing > Produktmanagement > Marketingstrategie
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Beschreibung
Zusammenfassung:"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher
Beschreibung:Enth. 13 Beitr
Includes bibliographical references and index
Beschreibung:xi, 282 p
ill
30 cm
ISBN:9781613501719
978-1-61350-171-9
9781613501733
978-1-61350-173-3