Branding and sustainable competitive advantage : building virtual presence

Branding and sustainable competitive advantage building virtual presence

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher

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Bibliographische Detailangaben
Weitere Verfasser: Kapoor, Avinash (BerichterstatterIn), Kulshretha, Chinmaya (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, Pa. Business Science Reference c 2012
Schlagworte:
Markenführung > Marketingmanagement > Wettbewerbsvorteil > Branding (Marketing) > Brand name products > Management > Product management > Markenpolitik > Marketing > Produktmanagement > Marketingstrategie
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Titel Jahr Verfasser
Are strong brands a source of competitive advantage in the virtual world? 2012 Sharma, Piyush
Exploring key issues in destination branding 2012
Brand engagement and brand loyalty 2012 Goldsmith, Ronald E.
Brand obsessed society : branding Yoga Guru Baba Ramdev in India 2012 Kulshrestha, Chinmaya
Is being perceived as sustainable a means to achieve a differential advantage? 2012 Kapoor, Avinash
GeoFree BrandComms : building and sustaining virtual brand communities 2012 Devasagayam, P. Raj
Branding and sustainable competitive advantage in Indian politics : brand Rahul Gandhi 2012 Kapoor, Avinash
Enhanced social presence through e-branding the consumer in virtual communities 2012 Pennington, Robert
The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands 2012 Wilson, Jonathan A. J.
E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris 2012 De Rosa, Annamaria Silvana
Taking public health learning global through branding and identity management 2012 Hai-Jew, Shalin
Branding strategies for digital TV channels 2012 Pagani, Margherita
Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born from Ideas" 2012 De Rosa, Annamaria Silvana
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